Packaging is more than a container — it’s part of your product, your brand, and your customer experience. Yet many food and beverage businesses make costly mistakes when choosing or designing their packaging.
Avoiding these common pitfalls can save you money, strengthen your brand, and improve customer satisfaction.
1. Using the Wrong Material for Your Product
Not all materials suit all products:
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Using PET cups for hot drinks can lead to warping
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Choosing paper bowls without PE/PLA lining can result in leaks
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Eco materials like PLA need proper storage and usage temperatures
Solution: Match material to product function — and always test before scaling.
2. Ignoring Branding Opportunities
Plain packaging may be cheap, but it also means missed opportunities.
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No logo = no visibility
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No color = no personality
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No message = no connection
Solution: Even simple branding like a 1-color logo or kraft print can create brand recognition and loyalty.
3. Overlooking Local Regulations
If you’re exporting, every region has different packaging compliance requirements — especially for food contact materials.
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EU may require compostability claims for PLA
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FDA requires certain labeling for imported packaging
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Greenwashing claims can lead to penalties
Solution: Work with a supplier who understands international compliance — and can provide certification if needed.
4. Choosing Style Over Function
Trendy designs are nice — but if they’re not functional, your customers suffer.
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Lids that pop off
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Cups that get soggy
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Bags that tear too easily
Solution: Always prioritize quality, stability, and usability over “just looks.”
5. Failing to Plan for Scalability
Ordering small batches to start is fine — but some suppliers can’t scale when you grow.
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Inconsistent quality in large orders
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Delays due to capacity limits
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No backup options in case of disruption
Solution: Choose a packaging partner who can grow with you — with stable capacity, inventory support, and logistics experience.
Final Thoughts
The right packaging can elevate your brand, while the wrong one can hold you back. At Kingospack, we help food & beverage businesses avoid costly mistakes with smart, scalable, and customizable packaging solutions.
